Floweret Co

This post is a two for one deal.  Firstly, I share with you a fantastic new business based in Singapore which I love – and secondly, I show you how to deconstruct a bunch of flowers to get maximum bang for your buck (you will have to read to the end to see if I also throw in a set of free steak knives…you never know!)

So first, let me introduce you to Singapore’s newest flower business – Floweret Co.  Founded by Kate Gallagher, interior designer extraordinaire and Mum to two littlies, this is a flower business with a difference.  The concept is simple but oh so clever – Kate delivers a super fresh bunch of flowers to your door for a flat fee of $65 (which includes delivery) to save you the hassle of heading to the flower markets yourself.   If you work or have no idea what you are doing in a flower market but like flowers in your home, then this business will become your best flower friend.

Three mornings a week (Tuesday, Thursday and Friday) Kate heads to the flower markets and pulls together a ‘bunch of the day’ – flowers that are simply fresh and look great together.  By 10am she posts a pic of them to her instagram and website and if you place an order by 2pm, your market fresh flowers will be delivered to your door that day.  Ingenious.

Floweret Co

Last week I met Kate early at the flower markets to see how it all works – she showed me how she chooses the flowers for her bunches – what she looks for, how the flower markets work and interestingly where the flowers have been flown in from (and what that means for their freshness and quality…all very interesting!) And then we headed back to my home (with coffees and croissants in hand) to do a little flower styling. This job is nothing if not fun!

Floweret Co

Floweret Co

So let’s say you’ve ordered today’s bunch from Floweret Co and they have arrived fresh and gorgeous at your home.  From here you have two options – one is it to simply snip the tie holding the flowers together and put them in a vase – no trimming or arranging needed as Kate has thought through what will look good together so you don’t have to do any work yourself.  As long as your vase is the right height then your flowers will be good to go.  Easy.

Floweret Co

Floweret Co

Option two is to separate out the flowers and make smaller bunches.  This is my preferred option – I almost never buy flowers and leave them untrimmed in a big bunch.  For me it makes sense to separate them out and add flowers to a number of rooms in the home, I cut them down, strip some of the leaves and use a variety of vases to create different looks.  So, using the same Floweret Co bunch from above, here is what I ended up with…

Floweret Co

Floweret Co

Not bad from one bunch of flowers.  Once I’d separated out the flowers into their vases I decided where each bunch would go.

Find a home for your flowers

The Cymbidium Orchid joined some hydrangeas (which I already had) on the table at the entrance…

Floweret Co
Vases, Stylodeco  |  Coral, Maissone  |  Paper honeycomb ornaments, Stylodeco

The Chrysanthemums and a little sprig of Eucalyptus found a home on my bedside table…

Floweret Co
Marble tray, Comme Home  |  White vase, Stylodeco  |  Bedlinen and artwork, Castle and Things  |  Jai Vasicek cross, Shiva Designs Bespoke

I used some Queen Annes Lace, a little Eucalyptus and one bunch of Eustoma to dress the table for dinner with friends…

Floweret Co

Floweret Co
Glass bottle vases recycled  |  Table runner, Armadillo & Co  |  Tableware, Crate & Barrel

and I added another bunch of Eustoma to pretty-up my desk.

Floweret Co
Vase, Stylodeco

The Eucalyptus went into the kitchen and another larger bunch into the downstairs bathroom.

Floweret Co
Vase, Country Road  |  Marble fruit bowl and side plate, Crate & Barrel
Floweret Co
Vase, Country Road  |  Handtowel, House of Anli

And finally, the last bunch of Eustoma joined my fiddle leaf fig on the coffee table.

Floweret Co
Vase, Stylodeco

So that’s flowers in seven rooms in the house and I would say a good use of one bunch of flowers.   Creating small bunches of flowers also gives you the option to move things around as you wish throughout the week – once dinner was over I moved the individual vases into a group on a tray and some of the Eucalyptus has now found it’s way on to the bookshelf.  It is an occupational hazard that I rarely leave things the same for long!

So that’s it for my two for one deal…but wait, there’s more!!!!!  To celebrate the launch of Floweret Co, Kate is giving away four ‘bunches of the day’ to four lucky people. For your chance to win, head over to my instagram (@lottieisloving) account and follow the steps.  Good luck.  (This is waaaayyy better than steak knives!)

To order your flowers or find out more, head to Floweret Co.

Lottie 2