There are some businesses that you stumble across and wonder just how it is that you haven’t heard of them before. The Babyholic is one such business. As soon as I discovered them (through Instagram) I was smitten. I was immediately drawn to the stylish monochromatic design of their products and after learning more about the philosophy behind the business I am even more of a fan.
The Babyholic is an online Singapore business started by two great friends and mothers, both of whom work in the design industry. Their idea for the business happened when they attended each other’s baby showers and realised there was a lack of stylish and practical baby gifts to suit a modern mum. From there, The Babyholic was born.
Not content with designing stylish products and sourcing other baby products to compliment their designs, the duo also set out to curate a collection of products that were sustainably and ethically produced using organic, eco friendly materials. Whats more, they focus on working with small businesses around the world that are also run by mums, so many of the products are handmade, handcrafted or hand knit. That’s very cool. It took them a year to research and find the unique products that fit their philosophy and design standards, and their attention to detail shows.
The Babyholic’s collection is concise and beautiful. You can purchase individual items or one of their gift packs. Each product is beautifully presented in a gift box with a card that reads ‘Happiness just arrived’ and they are happy to customise your purchase, adding a personalised message or different items to a gift pack. What’s more, The Babyholic delivers free within Singapore.